Lead Generation
B2B lead generation that fills your funnel with the right people
A done-for-you lead generation service that defines your ICP, builds enriched and verified lead lists, scores them by intent, and delivers them ready for outreach — so your pipeline never runs dry.
4.9/5 from 120+ businesses
Built by operators. We ran this playbook on our own company before we sold it.
Free
See how targeted your lead list really is
Tell us your target market and we'll send a teardown of your ICP and how much sharper your targeting and data could be.
⚡ Instant result on screen + full report by email. Takes about 30 seconds, and there is no obligation.
Lead Generation
Great outreach starts with the right list
The best copy and the best cadence in the world won't save outreach aimed at the wrong people. Most pipeline problems are actually targeting and data problems — vague ICPs, stale contacts, and lists bought in bulk that bounce and burn your sender reputation.
Moha builds lead generation as a precision input to your whole go-to-market. We sharpen your ICP, build lists that match it exactly, enrich and verify every contact, and score by intent and fit so your team spends time on the prospects most likely to convert.
Whether the leads feed your own team or our outbound channels, you get a reliable, refreshable source of right-fit prospects instead of a one-time list that goes stale in a month.
On this page: what's included · how it works · the levers we pull · a real result · use cases · pricing · FAQs
Why it matters
Why most lead lists underperform
Bulk data is the problem
Cheap, bulk-purchased lists are full of outdated, unverified contacts. They bounce, they hit spam traps, and they damage the sender reputation you depend on — all while wasting your team's time on people who were never a fit.
We do the opposite: tightly defined targeting, fresh data, and verification on every contact, so your lists are small enough to be relevant and clean enough to be safe to use.
We also score leads by fit and intent signals, so your outreach starts with the prospects most likely to respond — which lifts reply rates across every channel.
what's included
Everything a great lead engine needs
Four pillars, fully managed — the first comes with a walkthrough video.
1. ICP definition
We sharpen your ideal customer profile so targeting is precise, not broad.
2. List building
We build lists that match your ICP exactly, segmented for relevant outreach.
3. Enrichment & verification
Every contact enriched with firmographics and verified to keep bounce rates low.
4. Intent & fit scoring
Leads are scored by signals, so your team starts with the highest-potential prospects.
why Moha
Why teams choose Moha for lead gen
Precision over volume
Smaller, sharper lists beat big stale ones every time.
Clean, safe data
Verified contacts protect deliverability and your team's time.
Always refreshable
A repeatable source of right-fit leads, not a one-off list.
inside the service
The levers we pull for lead gen
Each is part of your managed setup.
ICP definition & refinement
We work from your best customers backwards to define the firmographics, roles, and signals that actually predict a good fit.
Precision list building
We build targeted lists that match your ICP and segment them so each segment can receive relevant messaging.
Enrichment & verification
We enrich every record with the data your outreach needs and verify emails so bounce rates stay low and reputation stays safe.
Intent & signal scoring
We layer in intent and fit signals to prioritize the prospects most likely to convert right now.
CRM-ready delivery
Leads are delivered clean and structured, ready to drop straight into your CRM or our outbound channels.
how it works
How we build your lead engine
1
ICP & strategy
We analyze your best customers and define a precise ICP and targeting plan.
2
List building
We build and segment lists that match your ICP.
3
Enrich & verify
We enrich and verify every contact for clean, safe data.
4
Score & deliver
We score leads by fit and intent and deliver them CRM-ready.
5
Refresh & optimise
We refresh lists on your cadence and refine targeting based on results.
Trusted by B2B & service businesses across the US
NORTHSTAR
APEX
CLEARDENT
VOLT
BRIGHT LAW
PEAK
Case study
A sharper list, a fuller funnel
3x reply rates from better targeting
A client's outreach was underperforming on a broad, stale list. We rebuilt their ICP, built a sharper verified list, and scored by intent.
Reply rates tripled because every message now reached a relevant, reachable prospect.
REVIEWS
What clients say
who it's for
Lead generation across B2B
If you need a reliable source of right-fit prospects, we can build it.
SaaS & Tech
Lists matched to the roles and companies that buy.
Agencies
A steady source of right-fit client prospects.
Manufacturing
Reach procurement and operations buyers.
Financial Services
Targeted, compliant prospect data.
Healthcare
Clean lists of the right clinical and admin contacts.
Professional Services
Prospects matched to your service and market.
the difference
Doing it yourself vs. a typical agency vs. Moha
| DIY | Typical Agency | Moha | |
|---|---|---|---|
| Your time required | High | Medium | Near zero |
| Setup & tooling | On you | Partial | Fully handled |
| Personalisation | Generic | Templated | Researched & tailored |
| Optimisation | Rare | Monthly | Continuous |
| Reporting | None | Vanity metrics | Meetings & pipeline |
| Speed to results | Slow | Weeks | Days |
simple pricing
Lead generation pricing
Lead generation is a flat monthly retainer based on list volume and refresh cadence. Most clients start around $2,000/mo, with the exact scope set after your free ICP teardown.
get started
Get started with lead generation today
Get your free ICP teardown and see how much sharper your targeting and data could be.
FAQ
Lead Generation — your questions answered
How much does lead generation cost?
It's a flat monthly retainer based on list volume and refresh cadence. Most clients start around $2,000/mo, confirmed after your free ICP teardown.
Where does the data come from?
We build lists from reputable data sources matched to your ICP, then enrich and verify every contact ourselves.
Are the emails verified?
Yes — every contact is verified to keep bounce rates low and protect your sender reputation.
Can the leads feed my CRM?
Yes. Leads are delivered clean and structured, ready to drop into your CRM or our outbound channels.
What's intent scoring?
We layer in fit and intent signals so the prospects most likely to convert are prioritized for outreach.
How often are lists refreshed?
On a cadence you choose, so your pipeline always has fresh, relevant prospects.
Can you use my existing list?
Yes — we can clean, enrich, and verify your existing list as well as build new ones.
Is there a contract?
Plans are month-to-month after the initial ramp period.
Ready when you are
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