Case studies
Work you can check.
Every figure below names the tool it was measured in and the window it covers. Where a number cannot be sourced, it is not on this page.
How to read these
Every number names its source
Marketing case studies usually quote a percentage with nothing behind it. Each figure on this page says which tool it came from and over what window, so you can judge whether it means anything. Where a result was real but we cannot evidence it, we have left it out rather than round it up.
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