Cold Email
Cold email that lands in the inbox and books real meetings
Most cold email is never seen. We build the sending infrastructure, the lists and the copy, then run the whole engine for you, so the only thing that reaches you is a calendar with real conversations on it.
Rated 4.9 out of 5 by B2B and service businesses
Free
See why your cold email isn't landing
Send us your domain and we come back with a written breakdown. No call required.
Why it matters
Deliverability is the silent killer
Long before anyone judges your offer, mailbox providers decide whether your message is seen at all. Authentication, domain age, sending volume and reply behaviour all feed that decision, and most teams never look at any of it.
Before you fix it
What usually goes wrong
The same four failures turn up on almost every account we audit.
Sending from the company domain
The fastest way to lose your normal business email. Cold volume from the domain that carries your invoices and client threads puts all of it at risk, and reputation damage takes weeks to undo.
Switching on at full volume
A brand new inbox that sends two hundred messages on day one looks exactly like a compromised account. Providers throttle first and ask questions later, and the domain never recovers its footing.
Buying the list
Bought data is stale, shared and full of traps. High bounce rates tell providers you are not sending to people who asked for it, and that signal follows the domain rather than the campaign.
Nobody reading the replies
Interest has a short half life. A reply that sits unanswered for three days is a meeting you paid for and did not take, and it is the most expensive mistake on this list.
Check your setup
Where would your emails actually land?
Switch on what your current setup has. The score is the share of your sending that reaches a real inbox rather than spam or the promotions tab.
Without all three of SPF, DKIM and DMARC, providers cannot confirm you are who you say you are. Most of this sending is going to spam.
Indicative only. A real audit checks your live records and sending history.
Get the real auditWatch
How the engine works, in three minutes
A short walkthrough of what we actually build: the sending setup, how the list is put together, and what happens the moment someone replies. No slides, no pitch.
0:00 Why most cold email is never seen
0:48 The sending setup we build for you
1:35 Finding and verifying the right list
2:20 What happens when someone replies
What's included
Everything your cold email engine needs
Four parts, all built and run by us. You approve the direction, we do the work.
Sending infrastructure and warm up
Dedicated domains and inboxes, fully authenticated and warmed, so you can scale without burning your reputation.
Targeting and verified lists
We define the accounts worth talking to, then build and verify the list so bounces stay near zero.
Copy and sequencing
Short, specific messages written for one reader, sequenced so follow ups add something instead of repeating.
Reply handling and booking
Every reply is read and answered by a human, and qualified conversations land straight on your calendar.
Inside the service
The levers we pull to get you replies
01
Deliverability engineering
SPF, DKIM and DMARC set correctly, dedicated sending domains kept separate from your main one, and volume ramped slowly enough that providers stay comfortable.
02
ICP targeting and data
We narrow to the accounts that actually buy, then verify every address before a single message goes out.
03
Message and offer testing
Subject lines, opening lines and offers tested against each other continuously, with decisions made on replies rather than opens.
04
Sequencing and timing
Follow ups spaced to stay useful rather than annoying, and paused the moment someone replies.
05
Reporting that means something
Replies, qualified conversations and meetings booked. Open rates are noise and we do not report on them.
How it works
How we build your cold email engine
Roughly ninety days from the first call to a steady flow of booked meetings.
1
Audit and strategy
We review your sending setup, your offer and who you sell to, and agree what a qualified meeting actually means for you.
2
Infrastructure and warm up
New domains and inboxes are registered, authenticated and warmed. Nothing is sent at volume until the reputation is there.
3
List build and verification
We build the target list against your ICP and verify it, so the first send starts clean.
4
Copy, sequencing and launch
Messages are written, approved by you, then launched in controlled batches with live monitoring.
5
Optimise and scale
We test into what is working, retire what is not, and add sending capacity as the reply rate holds.
Case study
From a cold list to a full calendar
A B2B team came to us sending into spam with almost no replies. We rebuilt their sending infrastructure, narrowed the target list and rewrote the sequence.
Why Moha
Why businesses choose Moha for cold email
Deliverability obsessed
We monitor placement continuously and pull back before a domain gets damaged, not after.
Truly done for you
Infrastructure, lists, copy, sending and replies. You review, we run it.
Meetings, not opens
We report on conversations and booked meetings. Vanity metrics stay out of it.
Who it's for
Cold email that works across B2B
SaaS and tech
Pipeline for teams selling a considered product to a defined account list.
Agencies
A steady flow of qualified conversations without pulling founders into prospecting.
Home services
Commercial contracts and B2B accounts, not one off residential jobs.
Manufacturing and B2B
Long cycles and small buyer lists, where every account is worth reaching properly.
Healthcare and medtech
Careful, compliant outreach to clinical and procurement decision makers.
Professional services
Advisory and consulting firms that need a predictable top of funnel.
The difference
Doing it yourself, a typical agency, or Moha
| Feature | Doing it yourself | Typical agency | Moha |
|---|---|---|---|
| Sending infrastructure | Your main domain, at risk | Shared, rarely monitored | Dedicated, authenticated, warmed |
| List quality | Bought or scraped | Volume over fit | Built to your ICP and verified |
| Copy | Written between other work | One template for every client | Written for your buyer, tested weekly |
| Replies | Whenever you get to them | Forwarded to you | Answered by a human, meetings booked |
| What gets reported | Nothing consistent | Opens and clicks | Replies, conversations, meetings |
| Your time | Several hours a week | Weekly calls and chasing | Approve the direction, take the meetings |
Reporting
How we measure it
What lands in your inbox each month, and what deliberately does not.
What we report
Conversations, qualified opportunities and meetings booked, tied back to what was spent. Activity numbers are in the report as context, but they are never the headline, because activity is an input and you are buying an outcome.
What we deliberately leave out
Open rates and impressions. Both are easy to inflate and neither predicts revenue, so putting them at the top of a report is a way of looking busy rather than being useful.
How often you see it
A monthly report and a short review to decide what changes. If something breaks between reports we tell you then rather than waiting for the calendar, because a problem held for three weeks is three weeks of wasted spend.
Your part
What we need from you
We run the work. These are the only three things we need back from you.
Someone who can approve
One person who can sign off the direction and the copy without a committee. Approval bottlenecks are the most common reason a launch slips, and they are entirely avoidable.
An honest description of your buyer
Who actually says yes, who blocks it, and what they were doing the week before they bought. This is the input that changes results most and takes about an hour.
A short review each month
Thirty minutes to look at what came in and decide what to change. Everything else is on us, but the decisions about direction stay with you.
Simple pricing
Cold email pricing built around your volume
Pricing follows how many inboxes you need and how many accounts you want reached each month. No long lock in, and no charge for the setup work before anything is sent.
FAQ
Cold email, your questions answered
How long before we see meetings?
Warm up takes two to three weeks before any volume sending starts, and that stage is not optional. Once messages are going out, first booked meetings usually appear inside the first month, and a steady flow settles by around ninety days. The curve is slower at the start than most people expect because reputation has to be earned before volume can rise, and rushing that stage is what causes campaigns to fail in month two.
Will this hurt our main domain?
No, because nothing cold is sent from it. We register separate domains for this purpose, authenticate them properly and warm them independently, so your primary domain never carries cold sending reputation. That separation is the single most important decision in the whole setup: if a campaign goes wrong on a dedicated domain you retire it, whereas the same mistake on your main domain puts your invoices and client threads at risk.
Do you write the emails, or do we?
We write them. You approve the angle and the offer before anything goes out, and you can change either at any point. In practice the first version is rarely the one that works, so messages are rewritten as replies come in rather than left running because they were signed off once. What you are approving is the direction, not a final document.
Where does the list come from?
It is built against the profile we agree in the audit, from a mix of licensed data and manual research, then every address is verified before the first send. We do not buy a list and send to it. Bounce rate is the fastest way to damage a sending domain, so verification is not a nice to have, it is what protects the thing the whole campaign depends on.
Who handles the replies?
A person on our team reads and answers every reply, qualifies the interested ones and books them onto your calendar. Anything that genuinely needs you is passed over with the context attached. Interest has a short half life, so a reply that sits for three days is a meeting you paid for and did not take.
Is cold email still legal?
Yes, for business to business outreach in the US, provided it follows CAN SPAM: accurate sender information, a real physical address, a clear opt out and prompt honouring of it. We build all of that in rather than leaving it to chance. Rules differ elsewhere, so if you are targeting the UK or EU we set the campaign up to the stricter standard.
What do we need to provide?
An honest description of who actually buys, the offer, and one person who can approve copy without a committee. That is roughly an hour of your time at the start and a short review each month. Everything else, the domains, the inboxes, the list, the writing, the sending and the replies, is on us.
What happens if it is not working?
We change the target list first, then the offer, then the message, in that order, because that is usually the order of impact. You will be told what changed and why rather than finding a different campaign running. If the honest answer is that cold email is the wrong channel for what you sell, we will say that too.
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Ready when you are
See why your cold email isn't landing, free
Send us your domain and we will come back with a written breakdown of what is holding your deliverability back.