Prospect Research
Prospect research that makes every touch relevant
A done-for-you prospect research service that digs into accounts and contacts, surfaces buying signals, and hands your team the insights to personalize every message — so outreach actually gets answered.
4.9/5 from 120+ businesses
Built by operators. We ran this playbook on our own company before we sold it.
Free
See the difference real research makes
Tell us a target account and we'll send a sample research brief so you can see exactly how much sharper your outreach could be.
⚡ Instant result on screen + full report by email. Takes about 30 seconds, and there is no obligation.
Prospect Research
Relevance is what earns the reply
In 2026, generic outreach is dead. Buyers respond to messages that show you understand their company, their role and what they're dealing with right now. That understanding comes from research — and research is exactly what most teams skip because it's slow.
Moha does the digging for you. We research accounts and contacts, monitor for buying signals and trigger events, and turn it all into concise, research-ready briefs your team (or our outbound channels) can use to personalize every touch.
The result is outreach that lands as relevant rather than spam — higher reply rates, better conversations, and prospects who feel understood instead of blasted.
On this page: what's included · how it works · the levers we pull · a real result · use cases · pricing · FAQs
Signals
trigger monitoring
Why it matters
Why personalisation beats volume
Research is the unlock
Sending more generic messages doesn't fix low reply rates — it just burns more prospects. What moves the needle is relevance: a specific reason you're reaching out to this person, at this company, right now.
That relevance requires research most teams don't have time to do at scale: recent news, role context, tech stack, hiring signals, funding, and the triggers that make a prospect ready to buy.
We do that research and distil it into briefs that make personalisation fast — so every message your team sends feels one-to-one, even at scale.
what's included
Everything your outreach needs to be relevant
Four pillars, fully managed — the first comes with a walkthrough video.
1. Account research
Deep research on target companies — context, structure, tech and recent moves.
2. Contact research
Role, responsibilities, and personalization angles for each decision-maker.
3. Trigger monitoring
We watch for funding, hiring, news, and other buying signals.
4. Research-ready briefs
Concise briefs your team can use to personalize outreach in seconds.
why Moha
Why teams choose Moha for research
Relevance at scale
Personalized outreach without the manual research grind.
Signal-driven
We catch the trigger events that make a prospect ready to buy.
Time back
Your reps sell instead of researching.
inside the service
The levers we pull with research
Each is part of your managed engagement.
Deep account research
We build a clear picture of each target company — its structure, priorities, tech stack and recent moves — so outreach speaks to their reality.
Contact-level insight
We research each decision-maker's role, responsibilities and likely priorities, surfacing genuine personalisation angles.
Trigger & signal monitoring
We monitor for funding rounds, hiring, leadership changes, and news that signal a prospect is ready to engage.
Personalisation briefs
We distill everything into short, usable briefs so your team can personalize a message in seconds, not hours.
Feeds every channel
Our research powers your cold email, LinkedIn, and calling, making each channel sharper and more relevant.
how it works
How we run your prospect research
1
Define targets
We agree on the accounts and roles worth researching and the signals that matter.
2
Research
We dig into accounts and contacts and gather personalisation angles.
3
Monitor signals
We watch for triggers that indicate buying readiness.
4
Deliver briefs
We hand over concise, research-ready briefs.
5
Refine
We tune what we research based on what's driving replies.
Signals
monitored
Trusted by B2B & service businesses across the US
NORTHSTAR
APEX
CLEARDENT
VOLT
BRIGHT LAW
PEAK
Case study
Research that tripled reply rates
Personalised outreach, far higher response
A client's outreach was relevant on paper but generic in practice. We layered in account and contact research with trigger monitoring.
Personalized, research-backed messages tripled reply rates versus their previous templated approach.
Signals
caught
REVIEWS
What clients say
who it's for
Prospect research across B2B
If relevance is what's missing from your outreach, we supply it.
SaaS & Tech
Tech-stack and signal-based personalisation.
Agencies
Research that wins right-fit clients.
Financial Services
Context-rich outreach to senior buyers.
Consulting
Insight-led conversations with executives.
Manufacturing
Account research for complex buying groups.
Enterprise Sales
Deep briefs for high-value pursuits.
the difference
Doing it yourself vs. a typical agency vs. Moha
| DIY | Typical Agency | Moha | |
|---|---|---|---|
| Your time required | High | Medium | Near zero |
| Setup & tooling | On you | Partial | Fully handled |
| Personalisation | Generic | Templated | Researched & tailored |
| Optimisation | Rare | Monthly | Continuous |
| Reporting | None | Vanity metrics | Meetings & pipeline |
| Speed to results | Slow | Weeks | Days |
simple pricing
Prospect research pricing
Prospect research is a flat monthly retainer based on research volume. Most clients start around $1,800/mo, with the exact scope set after your free research sample.
get started
Get started with prospect research today
Get a free research sample on one of your target accounts and see how much sharper your outreach could be.
FAQ
Prospect Research — your questions answered
How much does prospect research cost?
It's a flat monthly retainer based on research volume. Most clients start around $1,800/mo, confirmed after your free research sample.
What's in a research brief?
Account context, contact-level insight, relevant trigger events and concrete personalisation angles — everything needed to make a message relevant fast.
Can it feed my own team?
Yes — briefs are built for your reps to use directly, or to power our outbound channels.
What signals do you monitor?
Funding, hiring, leadership changes, news, and other events that indicate a prospect is ready to engage.
Does this improve reply rates?
Yes — relevance is the biggest driver of replies, and research is what makes outreach relevant at scale.
How is it delivered?
As concise, research-ready briefs, structured so personalisation takes seconds.
Can you research my existing list?
Yes — we can research accounts and contacts on your existing list or new targets.
Is there a contract?
Plans are month-to-month after the initial ramp period.
Ready when you are
See the difference real research makes — free
Get your sample brief, then let's make every outreach touch relevant.