Lead Generation
B2B lead generation that fills your funnel with the right people
A done-for-you lead generation service that defines your ICP, builds enriched and verified lead lists, scores them by intent, and delivers them ready for outreach, so your pipeline never runs dry.
Rated 4.9 out of 5 by B2B and service businesses
Free
See how targeted your lead list really is
Tell us your target market and we'll send a teardown of your ICP and how much sharper your targeting and data could be.
The short version
Great outreach starts with the right list
The best copy and the best cadence in the world won't save outreach aimed at the wrong people. Most pipeline problems are actually targeting and data problems, vague ICPs, stale contacts, and lists bought in bulk that bounce and burn your sender reputation.
Moha builds lead generation as a precision input to your whole go-to-market. We sharpen your ICP, build lists that match it exactly, enrich and verify every contact, and score by intent and fit so your team spends time on the prospects most likely to convert.
Whether the leads feed your own team or our outbound channels, you get a reliable, refreshable source of right-fit prospects instead of a one-time list that goes stale in a month.
On this page: what's included · how it works · the levers we pull · a real result · use cases · pricing · FAQs
Why it matters
Bulk data is the problem
Cheap, bulk-purchased lists are full of outdated, unverified contacts. They bounce, they hit spam traps, and they damage the sender reputation you depend on, all while wasting your team's time on people who were never a fit. We do the opposite: tightly defined targeting, fresh data, and verification on every contact, so your lists are small enough to be relevant and clean enough to be safe to use. We also score leads by fit and intent signals, so your outreach starts with the prospects most likely to respond, which lifts reply rates across every channel.
Before you fix it
What usually goes wrong
The same four failures turn up on almost every account we audit.
Buying volume instead of fit
A hundred thousand rows from a database is not a list, it is a liability. Most of it will never buy, and sending to it costs you the reputation you need for the part that would.
Skipping verification
Unverified addresses bounce, and bounce rate is the single fastest way to damage a sending domain. Verification costs a fraction of what recovering from it does.
Never removing anyone
Lists decay at roughly two percent a month as people change jobs. A list nobody prunes is mostly wrong within a year, and it keeps being sent to.
No agreed definition of a good account
If nobody has written down what a good account looks like, everyone builds a different list. The definition is the work, the data is just the output.
Check your setup
See how targeted your lead list really is
Move the controls to match your situation. The result updates as you go.
Indicative only. A real audit looks at your live setup.
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How this works, in three minutes
A short walkthrough of what we build and run for you. No slides, no pitch.
0:00 What is going wrong today
0:48 What we set up
1:35 How it runs week to week
2:20 What you get back
What's included
Everything a great lead engine needs
Four pillars, fully managed, the first comes with a walkthrough video.
1. ICP definition
We sharpen your ideal customer profile so targeting is precise, not broad.
2. List building
We build lists that match your ICP exactly, segmented for relevant outreach.
3. Enrichment & verification
Every contact enriched with firmographics and verified to keep bounce rates low.
4. Intent & fit scoring
Leads are scored by signals, so your team starts with the highest-potential prospects.
Inside the service
The levers we pull for lead gen
01
ICP definition & refinement
We work from your best customers backwards to define the firmographics, roles, and signals that actually predict a good fit.
02
Precision list building
We build targeted lists that match your ICP and segment them so each segment can receive relevant messaging.
03
Enrichment & verification
We enrich every record with the data your outreach needs and verify emails so bounce rates stay low and reputation stays safe.
04
Intent & signal scoring
We layer in intent and fit signals to prioritize the prospects most likely to convert right now.
05
CRM-ready delivery
Leads are delivered clean and structured, ready to drop straight into your CRM or our outbound channels.
How it works
How we build your lead engine
1
ICP & strategy
We analyze your best customers and define a precise ICP and targeting plan.
2
List building
We build and segment lists that match your ICP.
3
Enrich & verify
We enrich and verify every contact for clean, safe data.
4
Score & deliver
We score leads by fit and intent and deliver them CRM-ready.
5
Refresh & optimise
We refresh lists on your cadence and refine targeting based on results.
Case study
A sharper list, a fuller funnel
A client's outreach was underperforming on a broad, stale list. We rebuilt their ICP, built a sharper verified list, and scored by intent. Reply rates tripled because every message now reached a relevant, reachable prospect.
Why Moha
Why teams choose Moha for lead gen
Precision over volume
Smaller, sharper lists beat big stale ones every time.
Clean, safe data
Verified contacts protect deliverability and your team's time.
Always refreshable
A repeatable source of right-fit leads, not a one-off list.
Reviews
What clients say
The difference showed up in the calendar, not in a dashboard.
CL
Client nameTitle, company
Someone actually answers, so the good conversations do not go cold.
CL
Client nameTitle, company
Straightforward reporting. I can see what came in and what it turned into.
CL
Client nameTitle, company
Who it's for
Lead generation across B2B
SaaS & Tech
Lists matched to the roles and companies that buy.
Agencies
A steady source of right-fit client prospects.
Manufacturing
Reach procurement and operations buyers.
Financial Services
Targeted, compliant prospect data.
Healthcare
Clean lists of the right clinical and admin contacts.
Professional Services
Prospects matched to your service and market.
The difference
Doing it yourself vs. a typical agency vs. Moha
| Doing it yourself | Typical agency | Moha | |
|---|---|---|---|
| Sending and delivery | Your own domain, at risk | Shared, rarely monitored | Dedicated, authenticated, monitored |
| Targeting | Whoever you can find | Volume over fit | Built to your ICP and verified |
| Copy | Written between other work | One template for every client | Written for your buyer, tested weekly |
| Replies | Whenever you get to them | Forwarded to you | Answered by a human, meetings booked |
| What gets reported | Nothing consistent | Opens and clicks | Replies, conversations, meetings |
| Your time | Several hours a week | Weekly calls and chasing | Approve the direction, take the meetings |
Reporting
How we measure it
What lands in your inbox each month, and what deliberately does not.
What we report
Conversations, qualified opportunities and meetings booked, tied back to what was spent. Activity numbers are in the report as context, but they are never the headline, because activity is an input and you are buying an outcome.
What we deliberately leave out
Open rates and impressions. Both are easy to inflate and neither predicts revenue, so putting them at the top of a report is a way of looking busy rather than being useful.
How often you see it
A monthly report and a short review to decide what changes. If something breaks between reports we tell you then rather than waiting for the calendar, because a problem held for three weeks is three weeks of wasted spend.
Your part
What we need from you
We run the work. These are the only three things we need back from you.
Someone who can approve
One person who can sign off the direction and the copy without a committee. Approval bottlenecks are the most common reason a launch slips, and they are entirely avoidable.
An honest description of your buyer
Who actually says yes, who blocks it, and what they were doing the week before they bought. This is the input that changes results most and takes about an hour.
A short review each month
Thirty minutes to look at what came in and decide what to change. Everything else is on us, but the decisions about direction stay with you.
Simple pricing
Lead generation pricing
Lead generation is a flat monthly retainer based on list volume and refresh cadence. Most clients start around $2,000/mo, with the exact scope set after your free ICP teardown.
FAQ
Your questions answered
How much does lead generation cost?
It is a monthly retainer set by how many accounts you want built and verified each month, not a price per lead. Charging per lead rewards volume, which is the opposite of what makes a list work. The quote depends on how narrow the profile is and how much enrichment you need, so it follows the audit.
Where does the data come from?
From a combination of licensed data providers, public sources and manual research, assembled against your profile rather than exported from one database. Any single provider has gaps and stale rows, so we cross check between them and verify at the end. The list is built for you; it is not a slice of something everyone else is also sending to.
Are the emails verified?
Yes, every address is verified before the list is handed over or sent to. Bounce rate is the single fastest way to damage a sending domain, and verification costs a small fraction of what recovering from a damaged domain does. We aim to keep bounces under two percent, which is the level providers treat as normal.
Can the leads feed my CRM?
Yes. Lists can be delivered straight into your CRM with the fields mapped to what you already use, or as a file if you would rather review before importing. We can also dedupe against what is already in the system so your team is not reaching out to accounts they are already working.
What's intent scoring?
It is a way of ranking accounts by how likely they are to be in market now rather than someday. Signals include hiring for roles that imply the problem, funding, technology changes and public activity. It does not tell you someone is ready to buy; it tells you which fifty accounts to reach this week rather than which five hundred to reach eventually.
How often are lists refreshed?
On a schedule we agree, usually monthly. Business data decays at roughly two percent a month as people change roles, so a list nobody prunes is substantially wrong within a year. Refreshing means removing the rows that have gone stale, not just adding more on top of them.
Can you use my existing list?
Yes, and it is often the fastest win. We can verify it, enrich the fields you are missing, remove duplicates and score what is left for fit. Most existing lists are a mix of genuinely good accounts and rows that should never be sent to again, and separating those two is usually worth more than adding new names.
Is there a contract?
Monthly with a notice period rather than an annual lock in. List work compounds, so the longer it runs the better the data gets, but you are not committed for a year to find that out.
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