SEO PPC
SEO and PPC working together to compound your pipeline
A done-for-you search marketing service that pairs organic SEO with paid search, so you capture demand today with PPC while building the rankings that lower your cost per lead over time.
Free
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The short version
SEO and PPC are stronger together
Too many businesses run SEO and PPC in separate silos or pick one and ignore the other. The teams that win run them as one strategy: PPC captures demand and delivers leads immediately, while SEO builds the durable organic rankings that bring that cost per lead down month after month.
Moha runs search as a single, done-for-you engine. We fix the technical foundation, build content that ranks, manage your Google Ads for efficiency, and report on organic and paid together, so every dollar and every keyword reinforces the other.
The result is compounding growth: paid gives you speed, organic gives you durability, and together they own more of the search results your buyers see.
On this page: what's included · how it works · the levers we pull · a real result · use cases · pricing · FAQs
Why it matters
They feed each other
Run alone, PPC works, but you pay for every click forever, and SEO is powerful but slow to start. Run together, they cover each other's weaknesses: PPC brings leads while SEO ramps, and SEO insights make your paid campaigns sharper and cheaper. Owning both the paid and organic results for a query also means you dominate more of the page, squeezing out competitors and capturing more of the clicks for your most valuable keywords. We coordinate keyword strategy, landing pages, and reporting across both, so you're optimizing one funnel instead of two disconnected channels.
Before you fix it
What usually goes wrong
The same four failures turn up on almost every account we audit.
Running them as separate budgets
Paid tells you which terms convert, organic makes those terms free. Split across two teams with two reports, neither side ever uses what the other learned.
Content written for search engines
Pages built around a keyword rather than a question rank briefly and convert badly. The page has to be worth landing on.
Ignoring the technical base
Slow pages, broken structure and thin templates cap everything above them. No amount of content outruns a site search engines struggle to read.
Reporting positions instead of pipeline
A ranking is not revenue. Without conversion tracking tied to spend, nobody can say which half of the budget is working.
Check your setup
See where you're losing search traffic
Move the controls to match your situation. The result updates as you go.
Click through rates are the usual published averages by position. Conversion assumed at three percent.
Everything below the fold is invisible. The gap between page two and position three is most of your traffic.
Watch
How Google Search works, from Google
A short explainer from Google Search Central on how Search finds, understands and ranks pages. The organic half of this service is built on that process, and the paid half covers the searches while it does its work.
What's included
Your complete search engine
Four pillars, fully managed.
1. Technical & on-page SEO
A fast, crawlable, optimized site that Google can rank.
2. Content strategy & production
Content built to rank for the keywords your buyers actually search.
3. Google Ads management
Paid search set up and optimized for efficient, qualified leads.
4. Unified reporting
Organic and paid reports together against leads and cost per lead.
Inside the service
The levers we pull across search
01
Technical SEO foundation
We make your site fast, crawlable and correctly structured with the right schema, so your content can actually rank and your ads have strong landing pages.
02
Content that ranks
We build a content strategy around the keywords your buyers search and produce content designed to win and hold rankings.
03
Google Ads management
We structure, target, and optimize your paid search for qualified leads at an efficient cost, not wasted clicks.
04
Conversion & landing pages
We make sure traffic from both channels lands on pages built to convert, so you get leads, not just visits.
05
Unified measurement
We report organic and paid together against leads and cost per lead and shift budget to whatever's working best.
How it works
How we run your search marketing
1
Audit & strategy
We audit SEO and paid, research keywords, and build a unified search strategy.
2
Technical & setup
We fix technical SEO and set up or restructure your Google Ads.
3
Content & campaigns
We produce ranking content and launch optimized paid campaigns.
4
Optimise
We continuously optimize rankings, ads, and landing pages.
5
Report & scale
We report on leads and cost per lead and scale what works.
Case study
Paid for speed, organic for durability
A client relied entirely on paid search with a rising cost per lead. We added a coordinated SEO program and restructured their ads. Paid kept leads flowing while organic ramped, and as rankings grew, their blended cost per lead fell.
Why Moha
Why teams choose Moha for search
One strategy
Organic and paid coordination, not siloed.
Lower cost per lead
Organic growth steadily reduces your reliance on paid ads.
Real reporting
Leads and cost per lead, not impressions and clicks.
Who it's for
Search marketing across B2B and service businesses
SaaS & Tech
Rank and bid for high-intent product keywords.
Agencies
Own search for your service and niche.
Home Services
Capture local demand with paid + organic.
Healthcare
Compliant search marketing for patients.
Financial Services
Efficient leads from competitive keywords.
Professional Services
Compound pipeline from search over time.
By industry
SEO built for one industry at a time
Each of these is its own service page, written around how that trade's customers search and the rules it advertises under.
Law Firm SEO
Practice area pages, reviews and reporting on consultations, inside your bar's rules.
Dental SEO
Treatment pages, the insurance answer in public, and reviews that stay inside HIPAA.
Franchise SEO
Unit level local search and location pages that are not duplicates of each other.
HVAC SEO
Planned to your season, with the emergency call and the replacement job kept apart.
Landscaping SEO
Built around your routes, because drive time is what decides the margin.
Real Estate SEO
Built to rank where the portals cannot, with Fair Housing safe content.
Home Services SEO
A section per trade, ordered by what each one actually pays you.
Chiropractor SEO
Condition pages that stay inside the federal rules on health claims.
Roofing SEO
Ready before the storm, and careful about what you promise after it.
Auto Repair SEO
Price questions answered honestly, inside your state's repair rules.
Contractor SEO
Won early, on portfolio and proof, long before anyone asks for a bid.
Remodeling SEO
Older homes, lead safe work, and the months of research before a call.
Multi Location SEO
Location pages that are not doorways, and a locator Google can crawl.
Plumbing SEO
The burst pipe call and the planned job, each won where it is searched.
Electrician SEO
The panel, the charger and the outage call, without promising credits that have ended.
Pest Control SEO
A page for every pest, without the safety claims the rules prohibit.
The difference
Doing it yourself vs. a typical agency vs. Moha
| Doing it yourself | Typical agency | Moha | |
|---|---|---|---|
| Sending and delivery | Your own domain, at risk | Shared, rarely monitored | Dedicated, authenticated, monitored |
| Targeting | Whoever you can find | Volume over fit | Built to your ICP and verified |
| Copy | Written between other work | One template for every client | Written for your buyer, tested weekly |
| Replies | Whenever you get to them | Forwarded to you | Answered by a human, meetings booked |
| What gets reported | Nothing consistent | Opens and clicks | Replies, conversations, meetings |
| Your time | Several hours a week | Weekly calls and chasing | Approve the direction, take the meetings |
Reporting
How we measure it
What lands in your inbox each month, and what deliberately does not.
What we report
Conversations, qualified opportunities and meetings booked, tied back to what was spent. Activity numbers are in the report as context, but they are never the headline, because activity is an input and you are buying an outcome.
What we deliberately leave out
Open rates and impressions. Both are easy to inflate and neither predicts revenue, so putting them at the top of a report is a way of looking busy rather than being useful.
How often you see it
A monthly report and a short review to decide what changes. If something breaks between reports we tell you then rather than waiting for the calendar, because a problem held for three weeks is three weeks of wasted spend.
Your part
What we need from you
We run the work. These are the only three things we need back from you.
Someone who can approve
One person who can sign off the direction and the copy without a committee. Approval bottlenecks are the most common reason a launch slips, and they are entirely avoidable.
An honest description of your buyer
Who actually says yes, who blocks it, and what they were doing the week before they bought. This is the input that changes results most and takes about an hour.
A short review each month
Thirty minutes to look at what came in and decide what to change. Everything else is on us, but the decisions about direction stay with you.
Simple pricing
SEO + PPC pricing
Search marketing is a flat monthly retainer based on scope, plus ad spend. Most clients start around $3,500/mo, with the exact scope set after your free search audit.
FAQ
Your questions answered
How much do SEO and PPC cost?
SEO is a monthly retainer based on scope. Paid is a management fee, quoted separately from your ad spend, which you pay the platforms directly. Running them together usually costs less than two separate agencies, because the research, tracking and reporting are shared rather than duplicated.
Why run SEO and PPC together?
Because each one answers a question the other is asking. Paid shows you within weeks which terms actually convert, which tells the content plan what to build. Organic then earns those clicks without paying for them, and the paid budget moves to the next set of terms. Run separately, both sides keep guessing at what the other already knows.
How long until SEO works?
Meaningful movement usually takes three to six months, and competitive terms take longer. Technical fixes can show up faster, sometimes within weeks, because you are removing something holding the site back rather than building authority. Anyone promising rankings in a month is describing terms nobody searches for.
Do you manage the Google Ads?
Yes, end to end. Account structure, keywords, negatives, ad copy, landing pages and bidding. You keep ownership of the ad account and see exactly what is spent, which matters if you ever change agency, because an account you do not own is not an asset you can take with you.
Do you create the content?
Yes. Content is written around the questions your buyers actually ask, not around a keyword with a volume figure next to it. You approve the plan and can review anything before it goes live. Pages built for search engines rather than readers rank briefly and convert badly, so we do not build them.
How do you report?
On pipeline, not positions. The report ties spend to conversions and conversions to revenue where your tracking allows it, alongside the search visibility you would expect. Rankings are in there, but they are context rather than the headline, because a ranking that produces nothing is not a result.
Is ad spend included?
No, ad spend is separate and goes directly to the platforms from your own account. We charge a management fee for the work. Bundling the two makes it impossible for you to see what you are actually paying for media versus for management, which is why we do not do it.
Is there a contract?
Monthly with a notice period. Search work compounds and the first quarter is largely groundwork, so we ask for enough runway to be judged on more than the setup phase.
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