Prospect Intelligence: Context Before Contact

Why Most Sales Meetings Fall Flat

Great outreach leads to booked meetings. But booked doesn’t mean ready.

Sales reps show up with a name, a title, and a calendar link — and spend the first 10 minutes asking basic questions:

  • What does your company do?

  • Are you the decision-maker?

  • What sparked your interest?

The result?
Wasted calls. Missed opportunities. Shallow follow-ups.

Moha fixes this with Prospect Intelligence: a system that prepares every conversation before it starts — delivering deep, relevant context the moment a lead engages.

The Cost of Showing Up Unprepared

Even high-performing sales teams struggle with prep. Why?

Because it’s scattered:

  • You have to search LinkedIn

  • Google the company

  • Check past outreach history

  • Look in Slack for notes

  • Scan the CRM for duplicates

By the time you’ve pieced it all together, the call has already started.

Moha Preps the Call Before You Even Book It

Prospect Intelligence is more than lead enrichment — it’s context orchestration.

Moha pulls, assembles, and delivers everything you need to know about a prospect — in one place, at the exact moment you need it.

Here’s what that looks like:

  1. A prospect replies to your outreach

  2. Moha matches their email to LinkedIn, company records, and prior interactions

  3. It creates a prep doc with:

    • Name, title, location, LinkedIn, photo

    • Company overview, team size, tech stack

    • Outreach history: which emails, what replies

    • Buying signals and behavioral notes

  4. The prep doc is sent to Slack — before you click "Join Call"

No searching. No scrambling. Just instant, actionable insight.

Real Example: Calendar → Context

You get a calendar notification:

“Call with Danielle from SyncFlow, Wed 2pm”

Thirty minutes before the call, Moha posts this in Slack:

Danielle Rivera
Director of RevOps, SyncFlow (32 employees, Series A)
Based in Austin, TX | 6 years in current role
Previously replied: “We’re rethinking our outbound strategy”
Visited pricing page twice in the last 3 days
Active in LinkedIn groups around GTM strategy
SDR team just opened 2 roles

You walk in not with questions — but with relevance.
Because you know who she is, what she cares about, and where the conversation should go.

“It’s like having a research assistant on every call — one who never forgets, never skimps, and always delivers the signal.”
– Head of Sales, AI Infrastructure Company

What Prospect Intelligence Delivers

Unified Lead History

  • Tracks replies across email, LinkedIn, SMS

  • Timestamps and tags every past interaction

  • Groups contacts by company, buying role, and campaign source

Enriched Profile Snapshots

  • Auto-pulls data from LinkedIn, Clearbit, company sites

  • Adds intent, ICP score, and activity signals

  • Flags duplicates, team overlaps, and cold contacts

Live Meeting Prep Docs

  • Created dynamically when a lead books

  • Sent to Slack with relevant quotes, replies, and next steps

  • Syncs with calendar and CRM for follow-up automation

Why It Works

Most systems treat outreach as a transaction: get the reply, book the call.

Moha treats outreach as the start of a relationship. That means knowing more, sooner — and never showing up guessing.

It makes prep automatic. Insight effortless. And follow-through inevitable.

Because the more you know going in, the better the outcome coming out.

“Prospect Intelligence is the missing layer. We used to book meetings. Now we close them.”
– B2B Account Executive, Workflow Automation Startup

Turn Every Meeting Into a Win

Context wins conversations. Moha brings it to you — right when it counts.

Moshe Fertel

June 10, 2025

New

The system we needed — now built for you.

New

The system we needed — now built for you.

Prospect Intelligence: Context Before Contact

Why Most Sales Meetings Fall Flat

Great outreach leads to booked meetings. But booked doesn’t mean ready.

Sales reps show up with a name, a title, and a calendar link — and spend the first 10 minutes asking basic questions:

  • What does your company do?

  • Are you the decision-maker?

  • What sparked your interest?

The result?
Wasted calls. Missed opportunities. Shallow follow-ups.

Moha fixes this with Prospect Intelligence: a system that prepares every conversation before it starts — delivering deep, relevant context the moment a lead engages.

The Cost of Showing Up Unprepared

Even high-performing sales teams struggle with prep. Why?

Because it’s scattered:

  • You have to search LinkedIn

  • Google the company

  • Check past outreach history

  • Look in Slack for notes

  • Scan the CRM for duplicates

By the time you’ve pieced it all together, the call has already started.

Moha Preps the Call Before You Even Book It

Prospect Intelligence is more than lead enrichment — it’s context orchestration.

Moha pulls, assembles, and delivers everything you need to know about a prospect — in one place, at the exact moment you need it.

Here’s what that looks like:

  1. A prospect replies to your outreach

  2. Moha matches their email to LinkedIn, company records, and prior interactions

  3. It creates a prep doc with:

    • Name, title, location, LinkedIn, photo

    • Company overview, team size, tech stack

    • Outreach history: which emails, what replies

    • Buying signals and behavioral notes

  4. The prep doc is sent to Slack — before you click "Join Call"

No searching. No scrambling. Just instant, actionable insight.

Real Example: Calendar → Context

You get a calendar notification:

“Call with Danielle from SyncFlow, Wed 2pm”

Thirty minutes before the call, Moha posts this in Slack:

Danielle Rivera
Director of RevOps, SyncFlow (32 employees, Series A)
Based in Austin, TX | 6 years in current role
Previously replied: “We’re rethinking our outbound strategy”
Visited pricing page twice in the last 3 days
Active in LinkedIn groups around GTM strategy
SDR team just opened 2 roles

You walk in not with questions — but with relevance.
Because you know who she is, what she cares about, and where the conversation should go.

“It’s like having a research assistant on every call — one who never forgets, never skimps, and always delivers the signal.”
– Head of Sales, AI Infrastructure Company

Real Example: Calendar → Context

You get a calendar notification:

“Call with Danielle from SyncFlow, Wed 2pm”

Thirty minutes before the call, Moha posts this in Slack:

Danielle Rivera
Director of RevOps, SyncFlow (32 employees, Series A)
Based in Austin, TX | 6 years in current role
Previously replied: “We’re rethinking our outbound strategy”
Visited pricing page twice in the last 3 days
Active in LinkedIn groups around GTM strategy
SDR team just opened 2 roles

You walk in not with questions — but with relevance.
Because you know who she is, what she cares about, and where the conversation should go.

“It’s like having a research assistant on every call — one who never forgets, never skimps, and always delivers the signal.”
– Head of Sales, AI Infrastructure Company

What Prospect Intelligence Delivers

Unified Lead History

  • Tracks replies across email, LinkedIn, SMS

  • Timestamps and tags every past interaction

  • Groups contacts by company, buying role, and campaign source

Enriched Profile Snapshots

  • Auto-pulls data from LinkedIn, Clearbit, company sites

  • Adds intent, ICP score, and activity signals

  • Flags duplicates, team overlaps, and cold contacts

Live Meeting Prep Docs

  • Created dynamically when a lead books

  • Sent to Slack with relevant quotes, replies, and next steps

  • Syncs with calendar and CRM for follow-up automation

Why It Works

Most systems treat outreach as a transaction: get the reply, book the call.

Moha treats outreach as the start of a relationship. That means knowing more, sooner — and never showing up guessing.

It makes prep automatic. Insight effortless. And follow-through inevitable.

Because the more you know going in, the better the outcome coming out.

“Prospect Intelligence is the missing layer. We used to book meetings. Now we close them.”
– B2B Account Executive, Workflow Automation Startup

Turn Every Meeting Into a Win

Context wins conversations. Moha brings it to you — right when it counts.

Emily Davis

October 11, 2024

New

The system we needed — now built for you.

New

The system we needed — now built for you.

Prospect Intelligence: Context Before Contact

Cold DMs Aren’t Dead. They’re Just Bad.

Everyone’s on LinkedIn. But most LinkedIn outreach feels like spam, looks like a template, and gets ignored like noise.

The real problem?
Too many tools. Too little thought.

You buy a scraping tool, an auto-connector, a DM sender, a webhook handler, and a CRM sync — and end up with… a mess.
One reply breaks the flow. One skipped step loses the lead.

Moha replaces the patchwork with one silent, orchestrated system that handles your entire LinkedIn campaign — from targeting to booked call.

Moha Preps the Call Before You Even Book It

Prospect Intelligence is more than lead enrichment — it’s context orchestration.

Moha pulls, assembles, and delivers everything you need to know about a prospect — in one place, at the exact moment you need it.

Here’s what that looks like:

  1. A prospect replies to your outreach

  2. Moha matches their email to LinkedIn, company records, and prior interactions

  3. It creates a prep doc with:

    • Name, title, location, LinkedIn, photo

    • Company overview, team size, tech stack

    • Outreach history: which emails, what replies

    • Buying signals and behavioral notes

  4. The prep doc is sent to Slack — before you click "Join Call"

No searching. No scrambling. Just instant, actionable insight.

The Cost of Showing Up Unprepared

Even high-performing sales teams struggle with prep. Why?

Because it’s scattered:

  • You have to search LinkedIn

  • Google the company

  • Check past outreach history

  • Look in Slack for notes

  • Scan the CRM for duplicates

By the time you’ve pieced it all together, the call has already started.

What Prospect Intelligence Delivers

Unified Lead History

  • Tracks replies across email, LinkedIn, SMS

  • Timestamps and tags every past interaction

  • Groups contacts by company, buying role, and campaign source

Enriched Profile Snapshots

  • Auto-pulls data from LinkedIn, Clearbit, company sites

  • Adds intent, ICP score, and activity signals

  • Flags duplicates, team overlaps, and cold contacts

Live Meeting Prep Docs

  • Created dynamically when a lead books

  • Sent to Slack with relevant quotes, replies, and next steps

  • Syncs with calendar and CRM for follow-up automation

Real Example: Calendar → Context

You get a calendar notification:

“Call with Danielle from SyncFlow, Wed 2pm”

Thirty minutes before the call, Moha posts this in Slack:

Danielle Rivera
Director of RevOps, SyncFlow (32 employees, Series A)
Based in Austin, TX | 6 years in current role
Previously replied: “We’re rethinking our outbound strategy”
Visited pricing page twice in the last 3 days
Active in LinkedIn groups around GTM strategy
SDR team just opened 2 roles

You walk in not with questions — but with relevance.
Because you know who she is, what she cares about, and where the conversation should go.

“It’s like having a research assistant on every call — one who never forgets, never skimps, and always delivers the signal.”
– Head of Sales, AI Infrastructure Company

Why It Works

Most systems treat outreach as a transaction: get the reply, book the call.

Moha treats outreach as the start of a relationship. That means knowing more, sooner — and never showing up guessing.

It makes prep automatic. Insight effortless. And follow-through inevitable.

Because the more you know going in, the better the outcome coming out.

“Prospect Intelligence is the missing layer. We used to book meetings. Now we close them.”
– B2B Account Executive, Workflow Automation Startup

Turn Every Meeting Into a Win

Context wins conversations. Moha brings it to you — right when it counts.

Moshe Fertel

June 11, 2025

New

The system we needed — now built for you.