The New Standard for Cold Email Outreach
Rethinking Outreach in a Distracted World
Cold email isn't dead — it's just done wrong. Most outreach today gets ignored not because email is broken, but because execution is noisy, lazy, and impersonal.
Founders buy tools, load templates, and fire off sequences that feel like spam.
Then they wonder why no one replies.
Moha fixes the foundation by removing friction, automating nuance, and focusing on timing, tone, and trust — the things that actually get responses.
What Cold Outreach Looks Like Without Moha
Here’s what most teams are doing (and silently suffering through):
Scraping a messy list
Writing slightly modified templates
Uploading CSVs to a sequence tool
Forgetting to check replies
Manually updating their CRM
Asking in Slack, “Did anyone follow up with that guy?”
The result?
Burned leads. Cluttered inboxes. Zero predictability.
Everyone’s doing outreach — but no one’s owning it.
Moha Changes That
Moha makes cold outreach invisible and accountable — not just possible.
It handles the entire flow for you:
Lead targeting: Find and enrich leads from LinkedIn, Google, and data partners
Messaging: Run multi-touch sequences crafted to feel personal — even at scale
Routing logic: Replies are analyzed, labeled, and sent to the right teammate
Booking sync: Conversations convert directly to meetings on your calendar
Follow-up: No-shows, warm leads, and bounces are tracked and handled automatically
Real Example: Moha in Action
Let’s say you're targeting SaaS marketing leads in New York.
Here’s what happens with Moha:
You type:
VP of Marketing, SaaS, NYCMoha pulls 1,000 clean contacts across LinkedIn and public records
It generates and launches a 5-step cold email + LinkedIn sequence
Replies are labeled like:
Interested
Curious
Not now
Slack notifies you:
"3 hot leads responded. 1 booked a call for Thursday."
You didn’t write an email. You didn’t check a tool.
You just saw outcomes.
“I never realized how much time I was wasting in reply triage. Moha does it for me — and it’s right. I only see the stuff that matters now.”
– Founder, B2B Fintech
Designed for Signal, Not Spam
Moha isn't another tool to log into. It's not a spreadsheet with buttons.
It's built like infrastructure:
Quiet
Context-aware
Self-healing
You won’t find a dashboard. You won’t tweak a flowchart.
Instead, Moha watches what’s working, adjusts what’s not, and tells you what changed.
Cold Email, Orchestrated Like a System
Here’s what Moha runs behind the scenes:
Contact Sourcing
LinkedIn, Crunchbase, Google
Filters by funding round, tech stack, job change
Smart Sequencing
Varies tone and timing per persona
A/B tests subject lines and calls-to-action
Engagement Triage
AI filters emotional tone
Routes interest to booking, objections to founders, spam to archive
Live Feedback Loops
Daily Slack digest
Weekly lead summary
Attribution to messaging, time, and channel
Why It Works
Moha doesn’t just automate tasks — it automates the judgment required to do them well.
You stop chasing tools.
You stop guessing what to say.
You stop wondering what’s working.
You just see booked calls, with context — in Slack.
“It’s like hiring a full-time SDR team that never burns out, never forgets a follow-up, and actually knows what it’s doing.”
– Growth Lead, Series A Startup
Cold Outreach with Moha:
No scraping
No Zapier
No reply forwarding
No inbox babysitting
Just warm leads, booked calls, and a system that knows what to do.
Moshe Fertel
June 10, 2025
New
The system we needed — now built for you.
New
The system we needed — now built for you.
The New Standard for Cold Email Outreach
Rethinking Outreach in a Distracted World
Cold email isn't dead — it's just done wrong. Most outreach today gets ignored not because email is broken, but because execution is noisy, lazy, and impersonal.
Founders buy tools, load templates, and fire off sequences that feel like spam.
Then they wonder why no one replies.
Moha fixes the foundation by removing friction, automating nuance, and focusing on timing, tone, and trust — the things that actually get responses.
What Cold Outreach Looks Like Without Moha
Here’s what most teams are doing (and silently suffering through):
Scraping a messy list
Writing slightly modified templates
Uploading CSVs to a sequence tool
Forgetting to check replies
Manually updating their CRM
Asking in Slack, “Did anyone follow up with that guy?”
The result?
Burned leads. Cluttered inboxes. Zero predictability.
Everyone’s doing outreach — but no one’s owning it.
Moha Changes That
Moha makes cold outreach invisible and accountable — not just possible.
It handles the entire flow for you:
Lead targeting: Find and enrich leads from LinkedIn, Google, and data partners
Messaging: Run multi-touch sequences crafted to feel personal — even at scale
Routing logic: Replies are analyzed, labeled, and sent to the right teammate
Booking sync: Conversations convert directly to meetings on your calendar
Follow-up: No-shows, warm leads, and bounces are tracked and handled automatically
Real Example: Moha in Action
Let’s say you're targeting SaaS marketing leads in New York.
Here’s what happens with Moha:
You type:
VP of Marketing, SaaS, NYCMoha pulls 1,000 clean contacts across LinkedIn and public records
It generates and launches a 5-step cold email + LinkedIn sequence
Replies are labeled like:
Interested
Curious
Not now
Slack notifies you:
"3 hot leads responded. 1 booked a call for Thursday."
You didn’t write an email. You didn’t check a tool.
You just saw outcomes.
“I never realized how much time I was wasting in reply triage. Moha does it for me — and it’s right. I only see the stuff that matters now.”
– Founder, B2B Fintech
Real Example: Moha in Action
Let’s say you're targeting SaaS marketing leads in New York.
Here’s what happens with Moha:
You type:
VP of Marketing, SaaS, NYCMoha pulls 1,000 clean contacts across LinkedIn and public records
It generates and launches a 5-step cold email + LinkedIn sequence
Replies are labeled like:
Interested
Curious
Not now
Slack notifies you:
"3 hot leads responded. 1 booked a call for Thursday."
You didn’t write an email. You didn’t check a tool.
You just saw outcomes.
“I never realized how much time I was wasting in reply triage. Moha does it for me — and it’s right. I only see the stuff that matters now.”
– Founder, B2B Fintech
Designed for Signal, Not Spam
Moha isn't another tool to log into. It's not a spreadsheet with buttons.
It's built like infrastructure:
Quiet
Context-aware
Self-healing
You won’t find a dashboard. You won’t tweak a flowchart.
Instead, Moha watches what’s working, adjusts what’s not, and tells you what changed.
Cold Email, Orchestrated Like a System
Here’s what Moha runs behind the scenes:
Contact Sourcing
LinkedIn, Crunchbase, Google
Filters by funding round, tech stack, job change
Smart Sequencing
Varies tone and timing per persona
A/B tests subject lines and calls-to-action
Engagement Triage
AI filters emotional tone
Routes interest to booking, objections to founders, spam to archive
Live Feedback Loops
Daily Slack digest
Weekly lead summary
Attribution to messaging, time, and channel
Why It Works
Moha doesn’t just automate tasks — it automates the judgment required to do them well.
You stop chasing tools.
You stop guessing what to say.
You stop wondering what’s working.
You just see booked calls, with context — in Slack.
“It’s like hiring a full-time SDR team that never burns out, never forgets a follow-up, and actually knows what it’s doing.”
– Growth Lead, Series A Startup
Cold Outreach with Moha:
No scraping
No Zapier
No reply forwarding
No inbox babysitting
Just warm leads, booked calls, and a system that knows what to do.
Emily Davis
October 11, 2024
New
The system we needed — now built for you.
New
The system we needed — now built for you.
The New Standard for Cold Email Outreach
Most Lead Lists Are a Waste of Time
If you’ve ever bought a lead list or exported one from Apollo, you know the pain. It looks good on paper — thousands of contacts, job titles, emails. But the second you try to use it, the problems start.
Duplicates. Irrelevant titles. Dead emails. Wrong industries.
You spend more time cleaning the list than using it.
And even when it’s clean, the real question remains:
Who’s actually a good fit?
Moha solves this by not just pulling leads — but filtering, enriching, and organizing them based on who you actually want to reach, and what you want to say.
Moha Changes That
Moha makes cold outreach invisible and accountable — not just possible.
It handles the entire flow for you:
Lead targeting: Find and enrich leads from LinkedIn, Google, and data partners
Messaging: Run multi-touch sequences crafted to feel personal — even at scale
Routing logic: Replies are analyzed, labeled, and sent to the right teammate
Booking sync: Conversations convert directly to meetings on your calendar
Follow-up: No-shows, warm leads, and bounces are tracked and handled automatically
What Cold Outreach Looks Like Without Moha
Here’s what most teams are doing (and silently suffering through):
Scraping a messy list
Writing slightly modified templates
Uploading CSVs to a sequence tool
Forgetting to check replies
Manually updating their CRM
Asking in Slack, “Did anyone follow up with that guy?”
The result?
Burned leads. Cluttered inboxes. Zero predictability.
Everyone’s doing outreach — but no one’s owning it.
Designed for Signal, Not Spam
Moha isn't another tool to log into. It's not a spreadsheet with buttons.
It's built like infrastructure:
Quiet
Context-aware
Self-healing
You won’t find a dashboard. You won’t tweak a flowchart.
Instead, Moha watches what’s working, adjusts what’s not, and tells you what changed.
Real Example: Moha in Action
Let’s say you're targeting SaaS marketing leads in New York.
Here’s what happens with Moha:
You type:
VP of Marketing, SaaS, NYCMoha pulls 1,000 clean contacts across LinkedIn and public records
It generates and launches a 5-step cold email + LinkedIn sequence
Replies are labeled like:
Interested
Curious
Not now
Slack notifies you:
"3 hot leads responded. 1 booked a call for Thursday."
You didn’t write an email. You didn’t check a tool.
You just saw outcomes.
“I never realized how much time I was wasting in reply triage. Moha does it for me — and it’s right. I only see the stuff that matters now.”
– Founder, B2B Fintech
Cold Email, Orchestrated Like a System
Here’s what Moha runs behind the scenes:
Contact Sourcing
LinkedIn, Crunchbase, Google
Filters by funding round, tech stack, job change
Smart Sequencing
Varies tone and timing per persona
A/B tests subject lines and calls-to-action
Engagement Triage
AI filters emotional tone
Routes interest to booking, objections to founders, spam to archive
Live Feedback Loops
Daily Slack digest
Weekly lead summary
Attribution to messaging, time, and channel
Why It Works
Moha doesn’t just automate tasks — it automates the judgment required to do them well.
You stop chasing tools.
You stop guessing what to say.
You stop wondering what’s working.
You just see booked calls, with context — in Slack.
“It’s like hiring a full-time SDR team that never burns out, never forgets a follow-up, and actually knows what it’s doing.”
– Growth Lead, Series A Startup
Cold Outreach with Moha:
No scraping
No Zapier
No reply forwarding
No inbox babysitting
Just warm leads, booked calls, and a system that knows what to do.
Moshe Fertel
June 11, 2025
New