From Internal Tool to Infra-Grade Engine
What started as a private tool became something better.
Built by Operators
“We built Moha for ourselves.”
Poplin scaled to 500+ cities, but outreach was chaos. Spreadsheets. Scrapers. Sequencers duct-taped together. Every lead was a fire drill. So we built a quiet system that could handle it all.
Simple Inputs, Full Orchestration
“Enter a city. Pick a business type. Press go.”
Moha would:
Find leads
Write messages
Handle replies
Book meetings
Deliver prep docs
Run review campaigns
No dashboards. No hacks. Just flow.
The Shift
“What if the system was the product?”
That’s when we realized Moha wasn’t just an internal tool — it was the tool we wished existed all along.
A quiet, powerful growth engine. Built not to impress investors. Built to work.
Built Out of Need — Not Theory
Moha wasn’t a pitch deck idea. It was born inside a startup that scaled the hard way.
After growing Poplin to over 500 cities, we were buried in tools. Scrapers. Sequencers. CRMs. Everything duct-taped together. Outreach worked — but barely. Leads slipped through spreadsheets. Markets launched like fire drills. Nothing felt clean.
So we built our own system.
Moshe Fertel
Founder & CEO
Quite. Powerful. Synced.
We named it moha —
a quiet name for a system that moves fast, routes smart, and doesn’t need a dashboard to prove it’s working.
Moha isn’t another SaaS tool. It’s orchestration you don’t manage.
It’s what we wished existed. So we built it — for ourselves, and for everyone who operates like we do.
New
New
The system we needed — now built for you.
Moshe Fertel
Founder & CEO
Moha wasn’t a pitch deck idea. It was born inside a startup that scaled the hard way.
After growing Poplin to over 500 cities, we were buried in tools. Scrapers. Sequencers. CRMs. Everything duct-taped together. Outreach worked — but barely. Leads slipped through spreadsheets. Markets launched like fire drills. Nothing felt clean.
So we built our own system.
Built Out of Need — Not Theory
Built by Operators
“We built Moha for ourselves.”
Poplin scaled to 500+ cities, but outreach was chaos. Spreadsheets. Scrapers. Sequencers duct-taped together. Every lead was a fire drill. So we built a quiet system that could handle it all.
Simple Inputs, Full Orchestration
“Enter a city. Pick a business type. Press go.”
Moha would:
Find leads
Write messages
Handle replies
Book meetings
Deliver prep docs
Run review campaigns
No dashboards. No hacks. Just flow.
The Shift
“What if the system was the product?”
That’s when we realized Moha wasn’t just an internal tool — it was the tool we wished existed all along.
A quiet, powerful growth engine. Built not to impress investors. Built to work.
Quite. Powerful. Synced.
We named it moha —
a quiet name for a system that moves fast, routes smart, and doesn’t need a dashboard to prove it’s working.
Moha isn’t another SaaS tool. It’s orchestration you don’t manage. It’s what we wished existed. So we built it — for ourselves, and for everyone who operates like we do.
New
The system we needed — now built for you.
New
The system we needed — now built for you.
What started as a private tool became something better.