A new store the search engines barely saw
AKIOS launched with a weak site structure and several technical and indexation problems. Product and collection pages carried no optimised content, titles, meta descriptions and headings were unoptimised, and the store had almost no ranking keywords. Traffic was not the symptom of a marketing problem, it was the result of a structural one.
Fix the foundations, then the content
Technical and indexation audit
We resolved the crawl and indexation issues first, so that anything we improved afterwards could actually be found and ranked.
Site structure rebuild
Collections and products reorganised into a structure search engines could follow, with internal linking that passed relevance where it mattered.
On page optimisation
Titles, meta descriptions and headings rewritten across the catalogue, and real content added to product and collection pages that previously had none.
Measurement in Search Console
Progress tracked against the store's own baseline in Google Search Console rather than against vanity metrics.
Owned traffic, earned structurally
Every organic metric moved, and it moved from on page work alone. No links were bought or built. The store now earns traffic it owns rather than renting it from ads, which protects margin on every sale and keeps paying out after the work is done.