Direct Mail
Direct mail that cuts through the noise and lands meetings
A done-for-you direct mail service that reaches decision-makers where their inbox can't, targeted lists, standout creative, print and fulfillment, and digital follow-up, all managed for you.
Free
See if direct mail fits your motion
Tell us your target accounts and offer, and we'll send a teardown of how a direct mail play could open doors email can't. Free, and there is no obligation.
The short version
When the inbox is saturated, the mailbox is open
B2B inboxes are more crowded than ever, and the most senior buyers are the hardest to reach digitally. Direct mail does the opposite of email, it's tactile, memorable, and it lands somewhere with almost no competition. For high-value accounts, a well-executed mail piece opens doors that a hundred emails won't.
Moha runs direct mail as a managed, account-based channel. We target the right accounts, design and print mail that gets noticed, handle fulfilment, and follow up digitally so the physical touch turns into a real conversation.
Used alongside your outbound, direct mail becomes the pattern interrupt that gets a stalled account to respond, a memorable touch in a sea of ignored emails.
On this page: what's included · how it works · the levers we pull · a real result · use cases · pricing · FAQs
Why it matters
It reaches who email can't
The higher up you go, the more guarded the inbox, executive assistants filter email, and senior buyers ignore cold outreach. But a thoughtful physical piece still gets opened, because almost no one else is sending one. Direct mail is most powerful as part of an account-based play: a targeted list of high-value accounts, a creative piece that earns attention, and a coordinated digital follow-up that references the mail and asks for the meeting. We handle the whole logistics chain, list, creative, print, postage, fulfilment and tracking, so you get the impact without the operational headache.
Before you fix it
What usually goes wrong
The same four failures turn up on almost every account we audit.
Treating it like email
Direct mail is not a volume channel. Sending broadly turns a high cost per touch into a very expensive way to be ignored.
Sending something not worth opening
A folded flyer goes in the bin with the rest of the post. The physical piece is the entire advantage, and a cheap one throws it away.
No follow up
The mailer opens a door. If nobody walks through it within a few days, the moment closes and the spend is wasted.
Bad addresses
Post has no bounce message. A wrong address is money gone with no signal that anything went wrong, so the problem repeats.
Check your setup
See if direct mail fits your motion
Move the controls to match your situation. The result updates as you go.
Indicative only. A real audit looks at your live setup.
Get the real auditWhat's included
Your complete direct mail engine
Four pillars, fully managed.
1. Targeted mailing lists
Account-based lists of the exact decision-makers worth a physical touch.
2. Creative & print
Standout creative, designed and printed to get noticed and be remembered.
3. Fulfilment & postage
We handle print, assembly, postage, and tracking end to end.
4. Digital follow-up
Coordinated email and LinkedIn follow-up that turns the mail into a meeting.
Inside the service
The levers we pull with direct mail
01
Account-based targeting
We build targeted lists of high-value accounts and the specific decision-makers worth reaching with a physical piece.
02
Creative that gets opened
We design mail that earns attention and ties to a clear, relevant offer, not a forgettable flyer.
03
Print & fulfilment
We manage print, assembly, postage, and tracking so each piece reaches the right desk on schedule.
04
Coordinated digital follow-up
We follow up by email and LinkedIn, referencing the mail, turning the physical touch into a booked conversation.
05
Tracking & optimisation
We track responses and refine targeting, creative, and follow-up to lift response rates over time.
How it works
How we run your direct mail
1
Strategy & list
We define target accounts, offer creative direction, and build the list.
2
Creative & print
We follow up across email and LinkedIn to book meetings.
3
Fulfilment
4
Digital follow-up
5
Measure & optimise
Case study
A pattern interrupt that reopened accounts
A client's high-value target accounts had gone cold over email. We ran an account-based direct mail play with coordinated digital follow-up. Several long-stalled accounts re-engaged and booked meetings off the back of the physical touch.
Why Moha
Why teams choose Moha for direct mail
Cuts through
A tactile touch in a channel almost no one else uses.
Account-based
Targeted at the high-value accounts worth the investment.
Fully managed
From list to follow-up, the whole chain is handled for you.
Who it's for
Direct mail across B2B
SaaS & Tech
Break into enterprise accounts email can't reach.
Agencies
Stand out to high-value prospective clients.
Financial Services
Credible, premium touches for senior buyers.
Manufacturing
Reach procurement with a memorable piece.
Healthcare
Account-based mail to the right decision-makers.
Enterprise Sales
A pattern interrupt for stalled target accounts.
The difference
Doing it yourself vs. a typical agency vs. Moha
| Doing it yourself | Typical agency | Moha | |
|---|---|---|---|
| Sending and delivery | Your own domain, at risk | Shared, rarely monitored | Dedicated, authenticated, monitored |
| Targeting | Whoever you can find | Volume over fit | Built to your ICP and verified |
| Copy | Written between other work | One template for every client | Written for your buyer, tested weekly |
| Replies | Whenever you get to them | Forwarded to you | Answered by a human, meetings booked |
| What gets reported | Nothing consistent | Opens and clicks | Replies, conversations, meetings |
| Your time | Several hours a week | Weekly calls and chasing | Approve the direction, take the meetings |
Reporting
How we measure it
What lands in your inbox each month, and what deliberately does not.
What we report
Conversations, qualified opportunities and meetings booked, tied back to what was spent. Activity numbers are in the report as context, but they are never the headline, because activity is an input and you are buying an outcome.
What we deliberately leave out
Open rates and impressions. Both are easy to inflate and neither predicts revenue, so putting them at the top of a report is a way of looking busy rather than being useful.
How often you see it
A monthly report and a short review to decide what changes. If something breaks between reports we tell you then rather than waiting for the calendar, because a problem held for three weeks is three weeks of wasted spend.
Your part
What we need from you
We run the work. These are the only three things we need back from you.
Someone who can approve
One person who can sign off the direction and the copy without a committee. Approval bottlenecks are the most common reason a launch slips, and they are entirely avoidable.
An honest description of your buyer
Who actually says yes, who blocks it, and what they were doing the week before they bought. This is the input that changes results most and takes about an hour.
A short review each month
Thirty minutes to look at what came in and decide what to change. Everything else is on us, but the decisions about direction stay with you.
Simple pricing
Direct mail pricing
Direct mail is a flat monthly retainer plus print and postage, based on volume. Most programs start around $2,500/mo, with the exact scope set after your free campaign teardown.
FAQ
Your questions answered
How much does direct mail cost?
It is a project or monthly fee that covers strategy, list, creative and management, plus the cost of the physical pieces and postage which is quoted separately so you can see it. Cost per touch is far higher than email, which is exactly why it is aimed at a small, named list rather than a broad one.
Who is direct mail best for?
Businesses selling something with a real deal size to a defined set of accounts, where email has already been saturated. If a meeting is worth a few thousand and you can name the two hundred companies you want, the economics work comfortably. If you are selling something low value to a broad market, we will tell you it does not.
Do you handle printing and postage?
Yes, all of it. Design, print, assembly, postage and tracking. You approve the creative and then it leaves your hands entirely. The logistics are the part clients most want to hand over, and they are also where a campaign quietly goes wrong if nobody owns them.
Do you do the follow-up?
Yes, and it is the part that makes it work. A mailer opens a door; the follow up walks through it. We sequence email, calls or LinkedIn to land in the days after the piece arrives, while it is still on the desk. Mail sent with no follow up is a very expensive way to be remembered vaguely.
Can you target specific accounts?
Yes, that is the whole point of the channel. Direct mail is aimed at named accounts and named people, which is why it reaches decision makers whose inboxes are already full. We build the list to your target account list rather than to a broad segment.
How do you measure results?
By tracking response against the accounts that received a piece, not by guessing. Each campaign uses a distinct landing page or code, and we watch reply and meeting rates for the mailed list against a comparable list that was not mailed, so you can see what the channel actually added.
Can it run alongside my outbound?
Yes, and it works better that way. Mail warms an account so the email and the call that follow land differently. Running it as an isolated channel wastes most of its effect, because the piece is doing its work in the days after it arrives.
Is there a contract?
Campaigns can be run one at a time, so there is no long commitment. Most clients start with a single small named list before deciding whether to run it continuously.
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